Person holding shopping bag

The power of one.

UNFI + SUPERVALU have become UNFI
to transform the world of food
for our associates, customers,
suppliers and the families we serve
every day.

Woman shopper checking list on phone
Fruit and vegetables

United Natural Foods, Inc. logo

 

Our new logo.

Our branding has evolved to
reflect where we are now, and where
we’re heading - to meet the more
diverse needs of our customers in this
ever-changing industry.

Our mission.

Transform the world of food.

With deeper full store selection and
compelling brands for every aisle, built on an
unmatched heritage in great food and fresh
thinking. And smarter food solutions, from
fulfillment to insights and beyond, that helps
entrepreneurs and major brands alike unlock
their full potential and transform their
businesses - for the better.

Store clerk helping customer
Boy putting product into cart
Table of Fresh products

Our values.

Feed the planet.
Better food comes from a healthy
planet, and we do our part.

Find the sweet spot.
Be flexible and make change work.

Do the right thing.
Put safety and integrity at the forefront
of everything we do.

Deliver together.
Empower each other and win as a team.